Global population is increasing at an alarming rate and is adding to the overall demand for food. As a result, the demand for fertilizers keeps on increasing to improve the productivity of the crops. On the other hand, population explosion has led to
a decrease in per capita arable land. This poses more pressure on the agriculture sector to produce output in a short time and pushes the farmers to demand fertilizers at a higher rate.
The fertilizers & chemicals industry is consolidated and the top players hold a large share. Rest, small players have a smaller part of the market share. Still, the competition has intensified since the last few years and each manufacturing company is
trying to break through the competition. With the increased use of chemicals and fertilizers in industries, the landscape has become competitive.
Manufacturers of fertilizers & chemicals are making their presence felt through digital medium like websites and social media. But this factor has also paved the way for consumers to compare the prices and quality or various products before making the
final purchase decision. Manufacturers are bringing their best features forward and enhancing the consumer’s experience digitally.
